Do you need to livestream your event?

Nor do you need a swing in your seminar room

Short answer: probably not.

A colleague of mine, who has a lot more experience than I do, has a rule of thumb for events.

For a free, in-person event in London he estimates that only about 50% of those who sign up will actually turn up, plus a handful of people who didn’t sign up do turn up.

Add in a fee and/or a less immediately accessible location and you get more of your sign-ups showing on the day.

I thought about this at various points in recent weeks, as I organised, attended or discussed the new hardy perennial of events: do we livestream?

As someone who doesn’t want to just pretend that Covid didn’t happen, I’m glad that we’re exploring how best to connect online and in-person experiences, but I worry that the default of ‘stick a camera on a speaker and you’re done’ isn’t the solution we’re looking for, whether in the classroom or the conference panel.

This is where we go back to my colleague.

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