What’s In A Name?

Some of my teaching duties are in an undergraduate interdisciplinary major — Global Studies — that includes a required 100-level course pitched at first-year students called, conveniently, Introduction to Global Studies. The course, taught by a close colleague, is in part intended to attract students to the major. The problem? Few first-year students take it; those that do intended to major in Global Studies before arriving on campus. Junior and senior non-majors looking to pick up what they think will be an easy three credits needed for graduation often comprise a large portion of the class. To make matters worse, the number of students majoring in Global Studies is dwindling.

Giving the course a sexier title might increase first-year enrollment, so I thought I’d try crowd-sourcing ideas. Any suggestions? The first thing that popped into my head: Mocha, Marriage, and Markets. However, this title might not be suitable, given that the instructor is not a mail order bride.