Obviously, it’s a bad move to go for the clickbaiting title when you’re going to write about a discussion that decried clickbait, but how else would I be getting you to read this?
It’s a dilemma, isn’t it: how to make an impression when you feel you have no weigh to impress with?
This was part of the discussion we had yesterday as part of the on-going UACES virtual conference, when I got some of the leading lights of the #TradeTwitter community – Anna Jezewska, David Henig and Dmitry Grozoubinski to come and talk about how Twitter figured in their work.
Guided by the equally talented Katy Hayward, the panellists covered a lot of ground about the hows and whys of the platform, which I’ve tried to capture in some live-tweeting here:
The big take-home for me was that engaging in social media can be a big boost to your work, but it takes time and effort.
Certainly, my own experience was that it took a long time to find how I could use Twitter to good effect in improving my understanding and then in being a means to share what I could contribute, but it’s been a central part of my work for many years now.
Like anything else we do in our professional practice, we don’t arrive fully-formed: we need to grow and develop what we do, and to accept that we’ll make missteps on the way.
As the panel have all shown, building up a reputation for informed and impartial insights on the things they know about (laced with the occasional GIF or two) pays off over time. Unless you’re already a household name, then that’s not going to drop in your lap (and maybe not even then), so you need to work at it.
If you’re stuck on how that might look, then the four of them make a great set of contrasts, so why not give them a follow?