What is truly distinctive about the undergraduate educational experience at different U.S. universities? Not much. Typically the undergraduate curriculum is built around two bundles of courses. First, there is the set of general education requirements, derived from either a “canon” or “distribution” approach: take either the same American History 101 course that all other students on campus take, or, at other schools, choose from a short list of designated history courses.
Either system is usually a teleological fail because of a lack of evidence that general education requirements lead to the outcomes that only they can supposedly generate. A simpler explanation for their existence is that they force students to attend college for a longer period of time than they otherwise would, allowing institutions to capture greater amounts of tuition revenue. So although what happens in American History 101 at one institution is the same as what happens at another, every university teaches it in order to fill classrooms. And woe to the student who wants to transfer credits for that course from one school to another.
Much the same can be said for the other portion of the curriculum, the major. In fact, many disciplines have achieved some amount of consensus on what should be included in a standard undergraduate program of study. So we see thousands of political science majors on hundreds of campuses across the country enrolled in American Government 101 courses that are quite similar in content and instruction — a very costly means of delivery in the age of the internet.
What about the outside-the-classroom environment? Aren’t universities trying to sell themselves as the place to go for a unique campus experience? Not really. Homogeneity is preferred. MIT, for example, has $20 billion in assets and an internationally-recognized brand. It would seem to be in a secure enough position to offer a “student life” experience that is substantially different from what can be found at other schools. Yet, as this article points out, MIT and other elite universities are sanitizing themselves into generic spaces that the lowest common denominator of student, and parent, finds acceptable.