A slightly different post this week, off the back of a session I led in Brussels for TEPSA’s PONT project, on how to use social media. I talked with a group of 15 young professionals, planning academic or think-tanky careers, about why social media can be of use to them.
The key message was that even if you don’t really care about social media, it cares about you.
If you’d like a demonstration, then google yourself and see what comes up. I did that for the group and put up a slide with the first photo that appeared on google images. Suffice to say that everyone had a photo, just not necessarily of them, or a particularly relevant one.
Put differently, even if you’re not created a virtual profile, others might be, so you need to engage with things enough to address misrepresentation.
But if we’re going beyond that kind of hygiene model, then what’s important?
Social media relies on content, so if you want to have a meaningful profile on a given platform, then you need to create content. There’s little worse than setting up a platform, making a few desultory contributions and then leaving it to rot.
The speed of decay is much higher than in other media, so my recommendation is to plan and get into the habit of regular new content production. For me, that means weekly diary slots for blogging (like this), fairly standard points in the day for checking news sites to tweet, plus a slightly more flexible schedule for podcasting. Especially when starting out, being strict about producing is really important, otherwise it’s very easy to fall out of the habit.
If you are giving up on a platform, then give up clearly. If it’s early days, then try to delete your efforts, but it there’s any substance you should produce something to make it clear to any visitors that you’ve actively decided to stop (rather than just drifting off).
My primary social media audience is me: I assume that no one else is very interested in what I have to say, so it’s an opportunity for me to understand my thoughts on a subject.
That means I think of Twitter in large part as a public bookmarking of interesting content, and blogging as working through contentious issues, en route to more formal outputs and discussions.
Of course, over time that has changed and I have had many excellent interactions online with people about ideas and developments. And it bleeds over into real life [sic], where people want to talk with me about stuff I’ve written online.
But still I try to stay close to me and my interests.
In part that’s because I know that once I produce something, I lose control over it. Over the years, I’ve seen stuff I’ve made appear in all manner of random places, used to bolster all kinds of arguments, and not always in a way that I intended. However, because I feel that I’ve tried to be internally consistent, and frank about the limitations of what I produce, then I won’t get a nasty bite on the bum down the line.
Which is why I never produce content when I’m drunk. And to write nothing I won’t be happy showing my mother.
The final idea to share is about focus. Don’t try to be some kind of master-commentator, opining on everything and anything: pick out what you’re good at and stick to that.
Sure, there are individuals who can cover vast tracts of social/political/cultural issues in an interesting way, but you’ll note that they are very rare and they always have a strong underlying philosophy or mentality that ties it all together.
I know I don’t have that, so I stick to what I know I can do: learning & teaching; and euroscepticism. Many are the ills of the world on which I have personal opinions, but nothing useful to say, so I say nothing.
If you’re starting out on social media, the temptation is to get stuck into everything. Resist, and build up a reputation and profile in something specific: that’s the best way to build your profile and credibility as a commentator, researcher and professional.
Social media’s huge attraction is that it’s in your control: you can build a presence that doesn’t rely on anyone else. But to make it work for you, you need to know your limits and know your objectives.